Web Design Book - BBC add Digg to their news stories

The BBC.co.uk website has just started adding a Digg this link to the bottom of their sports & news stories, along with other social bookmarking sites like Del.icio.us, Reddit, Facebook and Stumble Apon.

BBC Sport news story, with Digg link at the bottom.

It looks like social bookmarking has come of age!

The addition of these links to the bottom of a major site like the BBC should increase awareness of Digg and the other social networking sites massively as they reach a much more mainstream audience.

Digg has traditionally been used by early adopters, whereas the BBC is used by everyone from geeks to grannies.

Interesting times lie ahead for Digg and the other sites the BBC features. Should help their Google page rank a bit too.

BTW, if you liked this story, don’t forget to Digg it, using the links below!!

Too many search engine companies promise to get you “to the top of Google”. That’s not what matters. What’s important is using Google to help get more visitors to your website and then turning those visitors into paying customers.

Being top of Google DOESN’T matter

The most successful web businesses are often NOT top of Google. However they DO get lots of visitors. How? Because they’re on the first or second page (but not top) for literally hundreds of key words.

Think about it. Supposing you run a talent agency in Kent. How many people are likely to search for “talent ageny Kent”? A few, but probably not a lot. Trying to get top for one or two keywords is like putting all your eggs in one basket - if it doesn’t work you’ll go hungry.

It’s much better to be on page 2 for 100 keywords than get the number 1 spot for only 1 or 2. You’ll end up with more visitors overall.

What’s more, if somebody bothers to look at the bottom of the first page for the second page of Google then they’re a determined customer. They REALLY want what you’re selling.

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